On the Advertising page, you'll find aggregate statistics for advertising related metrics. All data is updated daily.
Impressions = A count of how many times an ad has been seen next to your polls. Ads refresh every 10-15 seconds, so you may notice ad impressions is higher than poll impressions.
Revenue = The total revenue generated from ad impressions
eCPM = The effective revenue generated per 1,000 poll impressions
Below the main chart on this page, you'll see a breakdown of advertising stats by Desktop and Mobile devices.
For Organizations with multiple websites, you'll also see an Advertising page specific to your group of sites. The metrics shown on this page represent an aggregate of all sites. At the bottom of this page, you'll see breakdown of these metrics for each site.
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